Brand
RightRates brand.
The marks, colour and type behind RightRates — the real assets from the live product, in every format. Use them for approved integrations, partner surfaces and co-branding.
RightRoutes, with RightRates.
01The mark
The rate flag— a solid square cut by a rising diagonal. It reads as a routing gate and holds from favicon size up. Keep clear space around it equal to the diagonal gap; minimum 16 px.
02Wordmark
Always lowercase, Archivo Bold, tight tracking (−0.045em). The .io suffix in grey. In prose the name is written “RightRates”.
03Colour
Ink
#08090b
Primary dark
Ink 2
#0e1013
Raised surface
Ink 3
#14171b
Hover surface
Paper
#f2f1ec
Primary light
Paper 2
#e9e7e0
Secondary light
Grey 1
#c9cdd3
Text on dark
Grey 2
#8f959e
Secondary text
Grey 3
#545963
Tertiary text
Accent
#3d72ff
Primary accent
Accent 2
#8b6cf6
Gradient partner
OK
#3cb371
Success / live
Monochrome-first. Colour is a signal, not a surface. Signature gradient: #3d72ff → #8b6cf6, used only on occasional headline words and hairlines.
04Typography
AaBbCc 0123 — Route by rate, speed and coverage
AaBbCc 0123 — One integration, multiple approved routes
AaBbCc 0123 — SETTLEMENT · T+0 · INDICATIVE
All three are open-source (Google Fonts, SIL OFL).
05Downloads
- App tileInk square + paper flag — primary icon / avatarSVG
- Flag · inkFor light backgroundsSVG
- Flag · paperFor dark backgroundsSVG
- Lockup · inkFlag + wordmark, light backgroundsSVG
- Lockup · paperFlag + wordmark, dark backgroundsSVG
- Design tokensCSS custom propertiesCSS
- GuidelinesMarkdownMD
The brand pack (.zip) also includes PNG exports of the mark at 512 and 1024 px.
© 2026 RIGHTRATES™ — ASSETS PROVIDED FOR APPROVED INTEGRATION AND PARTNER USE. CONTACT PARTNERSHIPS@RIGHTRATES.IO